Saturday 21 June 2014

Getting the timing right.. Of our US launch..

Perfect timing! That is what transforms a good to sublime. A little too early and our Carrot dish will be under cooked, a little too late and we run the risk of burning up the taste. Hence, choosing when to launch FmC in the USofA is tricky.

As I write this, we are getting the first tastes of US Carrots in our kitchen. And boy, are we loving it! A couple days back, when the first few queries came online in our lab and we saw the map of  USA lit up with our custom pins, we were hyper. We wanted to bring those pins and queries to you, immediately. After all, who does not love a pat on the back? But then, slowly, reality set in. There were some queries that were failing, some information like "hill stations" showing up, which is not in the American vacation-dreaming vocabulary. So, we decided to give ourselves a little more time to scrub up the information and ensure that the learning we have had from query-fixing for Indian vacation-dreaming are used to add the final zing to the US dish. Our ovens are on the full blast and we can almost smell the final delicacy. Hope you love the taste of the readied FmC platter as much as we are loving cooking it.

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